Design 21 Studio

PROJECT OVERVIEW

Mere project is a modern, user-focused banking application designed for both web and mobile. The application empowers users to manage their personal finances effortlessly through a clear and customizable interface. Core features include a comprehensive wallet with card management, categorized bill scheduling, real-time credit scores, a smart ‘move money’ flow, savings insights, cashback tracking, and personalized financial goals. Every aspect of the app was designed to balance simplicity and functionality - making financial management feel approachable, even for the least tech-savvy user. Whether you're tracking everyday expenses or planning long-term goals, this app adapts to your lifestyle and grows with your financial journey.

Client: Financial Institution

Product: Web & Mobile

Scope of Work: UX Research, UX/UI Design, Prototyping, Product Strategy, Design System DevelopmentUX Research, UX/UI Design, Prototyping, Product Strategy, Design System Development

THE CHALLENGE

The client approached us with an urgent need to modernize their digital banking experience. Their legacy application was difficult to navigate, lacked personalization, and had low adoption among younger users. We were challenged to design a platform that empowers users to control their finances effortlessly while being intuitive enough for all age groups.

RESEARCH & INSIGHTS

We used a mix of quantitative (surveys, usage data) and qualitative (interviews, journey mapping, usability testing) research methods to uncover real user pain points and expectations.

What we discovered:

1. Users want real-time insights, not just raw numbers;

2. Personal finance management is often overwhelming - simplicity is key;

3. People care about goals, savings, and visual feedback on their progress;

4. Cross-device consistency and trustworthy UI are top priorities.

We segmented users by financial behaviour rather than demographics, allowing us to tailor experiences around actual needs - like savings motivation, transaction frequency, and money movement habits.

RESULTS & IMPACTS

Within the first 6 months post-launch:

1. +47 % increase in active mobile users;

2. +39 % increase in scheduled payments and financial goals usage;

3. 21 % drop in support tickets related to app navigation;

4. 62 % increase in dashboard engagement (avg. session duration + 40 sec);

5. Cross-generational adoption up by 53 %, with highest gains in the 45 - 65 segment;

6. +34 % rise in savings-related product signups (deposits, saving accounts);

7. User satisfaction (CSAT) improved by 2.4 points, from 6.1 to 8.5;

7. +18 % increased in recurring users within the first month of onboarding.

Mere

BY THE NUMBERS

+47 %

mobile users increased

a more intuitive interface, personalized dashboards, and simplified key flows significantly boosted user engagement, leading to a major rise in the number of active users on mobile devices.

+39 %

payments increased

streamlined payment flows and the ability to easily set, track, and personalize financial goals encouraged users to take a more active role in managing their finances.

months

to move from the initial kickoff meeting to the successful launch of the first Web & Mob version — covering everything from discovery and planning to design, development and deployment.

21 %

drop in support tickets

Clearer user flows, improved information architecture, and intuitive design significantly reduced confusion, leading to fewer user issues and support requests.

Mere

Let's collaborate to achieve our goals together!