Design 21 Studio

PROJECT OVERVIEW

A SaaS platform designed for web and mobile, aimed at transforming how extracurricular education is accessed and delivered. The platform enables schools, teachers, parents, and students to seamlessly connect through tailored user experiences, making class creation, enrollment, and participation simple and efficient. Our studio led the end-to-end UX/UI design, building a scalable multi-role system that supports discovery, communication, and learning progress in one unified ecosystem.

Client: EasyLearn

Product: Web & Mobile

Scope of Work: UX Research, UX/UI Design, Prototyping, Product Strategy, SaaS Architecture, Multi-User System Design

THE CHALLENGE

1. Create a multi-user platform with tailored experiences for different roles;

2. Make it easy for parents and children to find, book, and manage educational activities;

3. Support schools and independent teachers in marketing, managing, and delivering classes efficiently;

4. Ensure security, privacy, and ease of use across very different age groups (adults and minors);

5. Design an administration system (manager/super manager) to control platform operations smoothly.

RESEARCH & INSIGHTS

Methodologies:

1. Interviews with parents, teachers, and school administrators;

2. Surveys to understand booking habits for extracurricular activities;

3. Competitor analysis (edtech and marketplace platforms);

4. Persona development and user journey mapping;

Key insights:

1. Parents prioritize trust, variety, and convenience;

2. Teachers and schools value easy course creation, promotion tools, and student communication;

3. Children need a simple interface for attending classes;

4. Admins require intuitive controls to manage users and content.

RESULTS & IMPACT

1. +52% faster enrolment compared to manual sign-ups;

2. 3x increase in parent retention after first booking;

3. 60% of teachers reported easier course management;

4. 100% compliance with child safety and privacy regulations;

5. 80% positive feedback from pilot families and schools.

WHAT WE LEARNED

1. A clear separation of user roles is critical to prevent confusion;

2. Guided flows and tooltips greatly reduce onboarding time for both teachers and parents;

3. Gamification (badges, progress tracking) increases children's engagement;

4. Admin panels must be as user-friendly as end-user interfaces to scale sustainably.

EasyLearn

BY THE NUMBERS

52%

enrolment speed

streamlined UX flows, simplified registration steps, and a user-friendly class discovery experience reduced friction for parents and guardians. As a result, the time it took to enroll in courses dropped by over half, compared to traditional manual or offline sign-up methods.

60 %

teacher efficiency

with custom tools for managing lessons, students, and communication, teachers found it significantly easier to stay organized and focused. In post-launch surveys, 60% of educators reported smoother daily operations and reduced administrative overhead.

months

to move from the initial kickoff meeting to the successful launch of the first version of the web platform — covering everything from discovery and planning to design, development and deployment.

80 %

early validation

feedback collected during pilot testing across families and partner schools revealed high satisfaction with the platform’s usability, clarity, and functionality. 80 % of respondents rated their overall experience as positive or highly positive, reinforcing the platform’s value from day one.

EasyLearn

Methodologies:

Key insights:

Let's collaborate to achieve our goals together!